CANNON BEACH — For the first North Coast Music Festival, Cara Mico wants to start small.
Scheduled for Sept. 29 in the city park, the Cannon Beach Arts Association will host local band Adams and Costello along with The Beatniks from Seattle to open what Mico hopes to grow into a community tradition.
“The idea is to have a few of these throughout the year to get people excited, to build interest, to get people excited about a new idea,” said Mico, the arts association’s director.
The festival is the product of a $10,000 tourism and arts grant given by the city. The goal is for the event to serve as a fundraiser for education programs at the nonprofit art gallery. But as the festival gains steam, Mico hopes to build music workshops and lectures into the weekend in pursuit of the gallery’s larger mission to educate. Think a way scaled-down South by Southwest festival in Austin, she said.
“We focus so much on paintings that we are losing our mission to support all artists of Cannon Beach,” Mico said. “Education is our mission. That’s kind of the inspiration for this, so we wanted to act proactively as well as include more performing artists.”
The festival falls right after the Tolovana Arts Colony’s summer concert series and Manzanita Music Festival. It is also filling a gap left by ’StackStock, a music festival that debuted on the same weekend last year at Haystack Gardens. Organizers have yet to confirm whether another ’StackStock will be held.
Mico said she sees the new event as an independent product geared more toward educating a new generation of local musicians than straight entertainment. After the event gets established, Mico hopes other local musicians and nonprofits will coordinate to expand the event and benefit from the donations.
“We think this has the opportunity to be really special,” she said. “This is for anyone who loves Cannon Beach and loves music.”