It’s no secret that visitation to Seaside comes and goes throughout the year. Two years ago, with very little snow falling in the Oregon mountains, visitors flocked to the beaches during unseasonal warm days throughout January, February and March of 2015. This year’s weather has been the exact opposite of two years ago, and many leisure days have been spent in the mountains instead of along the beaches.
Yet, no matter what’s happening, or how busy it is in Seaside — whether it’s our year-round population of 6,500 or a busy summer day, coupled with a large event — there is a small group of people in Seaside that arrive at work each day and serve the public behind the scenes. National Public Safety Telecommunicators Week is April 9-15, and as of this publication, just concluding. The weeklong event, established in 1981 by Patricia Anderson of the Contra Costa Sheriff’s Office in California, was set up to honor and celebrate the hard work and dedication of those who have made their professional lives all about serving the public as an emergency telecommunicator.
Part of my role with the City of Seaside is also assisting with the dissemination of public information to the media and citizens of our town. I’ve seen our emergency dispatchers in action. I’ve witnessed them taking a call about a minor accident but I’ve also seen them working in situations where someone’s life is on the line. There’s really no way to know what that call coming in may be for. Is it a visitor who has seen a loved one go missing in our vast Pacific Ocean? Maybe it’s a minor disturbance. It could also very well be because someone has stopped breathing and needs CPR assistance. These dispatchers provide as much help as possible until police, fire and medics can arrive on seen. They are a lifeline to thousands of citizens every year.
I personally thank them for their service and encourage you to do so as well.
With the kickoff of the spring-break season, the Seaside Visitors Bureau launched a couple of brand new ad campaigns over the past month. On March 13, we unveiled mass transit advertising on the TriMet Light Rail system throughout the Portland metro area. Our icon-rich advertising, sans photos, will be featured on train cars for twelve consecutive months running through March 2018. The cars can be seen across the entire Max train system over the length of the contract.
As of April 1, you can also keep tabs on what the Seaside beach looks like by tuning into KOIN news. Seaside is now one of eight weather cams across the Portland viewing area. The camera will be used by meteorologists on various news broadcasts with all on-air inclusions featuring the “It’s Easy to Seaside” logo. Part of our partnership will also include digital advertising across the KOIN.com website and the webcam can be viewed online at koin.com/weather/webcams. We plan to add the same online stream to our website in the next 30-60 days.
Have a thought or a question about tourism in Seaside, or maybe an idea for a future column? Drop me an email at firstname.lastname@example.org. Jon Rahl is the director of tourism for the Seaside Visitors Bureau and assistant general manager of the Seaside Civic & Convention Center.