Autumn has always been one of my most favorite times of the year. I think it’s largely based around my love of baseball and football (one winding down, the other ramping up), but the transition of seasons is always an interesting time. This year is no different except for the fact that it feels like it happened overnight. On Friday, Sept.15, colleague Ken Heman and I were filming another Facebook Live video on the streets of Seaside on a warm sunny afternoon. The streets were busy and it still felt like summer.
Just one week later I was on the beach in the early morning hours of Sept. 22 with a production crew, set to start another Seaside video project on the official first day of the Autumn Equinox. While the calendar reminded me it was fall, the upper 40-degree temperatures slapped me in the face to say it’s definitely not summer anymore. And so it is, another summer season has come and gone in Seaside.
When I last wrote this column in June (I took a little hiatus this summer from the writing world), we had just wrapped up the filming of four videos we were developing to promote Seaside. Utilizing our “It’s Easy to Seaside” tagline and “How to” approach for explaining the myriad activities we offer, our aim was to have four, fully-produced videos ready for launch by fall. Just this past Monday, two of the four (all four are finished) began running as 60-second video advertisements in the Portland-metro market.
With an estimated 70,000 new residents arriving in the Portland area over the past year, this is still one of our strongest markets especially as we gear up for the fall and winter travel seasons. “How to Seaside Inside” and “How to Walk Seaside” launched the advertising efforts, but thanks to a razor clamming season that looks like it will open again on Sunday, Oct. 1, we hope to follow up those two videos with an also-completed “How to Catch Your Dinner in Seaside.” A final video, “How to Paddle Seaside,” is fairly spring and summer centric and although it’s produced and something we used as a social advertisement in August — won’t be a focused advertisement for us until early in 2018. “How to Bike Seaside” and “How to Treasure the Beach” were successfully filmed and should be ready for distribution later this year. I encourage you to check the new videos out by going to our YouTube Channel (youtube.com/VisitSeasideOregon) and viewing our “How to” playlist.
Finally, if you or someone you know has expertise in social media and web development, the Oregon’s North Coast cooperative (made up of Astoria-Warrenton, Seaside and Cannon Beach) is looking for someone to work with its group to develop a social and web presence beyond what each of the individual communities does on its own. If you want more info, please send an email to me (noted below).
Have a thought or a question about tourism in Seaside, or maybe an idea for a future column? Drop me an email at email@example.com. Jon Rahl is the director of tourism for the Seaside Visitors Bureau and assistant general manager of the Seaside Civic & Convention Center.