All tied up

notforsale

Nike, whose world headquarters are in Beaverton, is striking a blow for those who hate to tie their shoelaces — or who don’t want to learn how — by recently announcing its new self-lacing shoe, the Nike HyperAdapt 1.0 (http://news.nike.com). The shoe is pictured, courtesy of Nike.

“When you step in, your heel will hit a sensor and the system will automatically tighten,” Tiffany Beers, senior Innovator at Nike and the project’s technical lead, explained. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

The shoe will be available only to members of Nike+ (http://tinyurl.com/registernike, if you’re interested) beginning later this year, in three colors.

“Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser?” Nike shoe designer Tinker Hatfield mused. “... That’s where we’re headed. In the future, product will come alive.” Which is downright scary.

— Elleda Wilson