Tell us something about your company.
Ohana Media Group is a company committed to our local communities. Our goal is to provide on-point, relevant local community radio. We have five stations in Pacific and Clatsop Counties covering Astoria, Warrenton, Seaside and Ilwaco. We also have six stations in Alaska.
What is the growth potential of your company?
I see Clatsop and Pacific Counties continuing to grow and am encouraged by the business and residential investments around our studio in Warrenton as a sign that things are improving from 2009. OMG is committed to helping these businesses grow and serving our listeners. There are a lot of vibrant things happening in the community, and that makes for good local radio.
What are your company's greatest challenges?
In order to serve a community of this size, we need to grow our staffand grow it responsibly. Being able to cover local events in a broader way requires a larger team. Were working to keep our product affordable, but also robust. Its important that we are excellent at what we currently do and then grow from there.
Of course, there are always unpredictable events, like the lightning strike that destroyed one of our antennas earlier this year.
However Im happy to report that My99.7-FM is back on the air and stronger than before with an improved signal at 25,000 watts. While we havent completed our test of the station yet, we hope it will provide building penetration in Seaside.
How does your company contribute to the community?
We have a tremendous product with KAST-AM to provide the community with a neutral platform to examine highlight and open news issues to the community. And then we have some stations that are purely entertainment with My 99.7, The Eagle, KCRX and our AM heritage country station (KVAS AM).
We can be serious when we need to be, then we can be totally not serious and have unbridled fun, which I think makes radio most special. We are dedicated to serving this community, its listeners and businesses. Our door is always open.
What advice would you give to other business owners?
I think they need to understand that when youre growing a business or starting a new business, the statistics show that there is a high failure rate for not adapting to your niche market.
Having a good brand and marketing plan is just as important as anything else in your business. One of the top 10 fatal flaws in business is not having a comprehensive marketing plan with the proper amount of resources dedicated to it.
So, my advice is not only to understand and take advantage of what makes you competitive in the marketplace, but to make sure you have a tremendous marketing plan.
Tell us something about you that few people know.
I think there are a lot of things about me that few people know. Most people knowor have figured it out because of the Ohana namethat Im half Hawaiian. My dad is from Missouri; my mom is from Hawaii.
They both come from generations of farmers. Growing up, half of our back yard was garden and I didnt appreciate what an expansive variety of food my parents exposed me to until I went to college and got in the buffet line.
We ate venison, berries, local seafood and watercress. We put up 200 to 250 chickens a year. I didnt know that was unusual for a very long time, I just thought, "All moms lop chickens heads off in the back yard, right?"
Growing up that way breeds a certain work ethic and tenaciousness. I never thought that the process of growing, harvesting and putting food on the table as a child would shape my entrepreneurial spirit and how I run OMG today.
Ive also been known to eat a Spam sandwich (wrapped in seaweed of course). Fried Spam is considered a food group in my house. While we eat a lot of different things in my house, we could be described as foodies who eat Spam.
What do you do to relax?
Since my career is so demanding, I like to hang with my kids and my husband. Whether its playing a game or helping with math homework, I try to be fully there.
One of the things I do to keep sane is dance the hula dancing. Ive been a dedicated hula dancer my whole life, as it's one of the things that helps me diffuse stress.