Daily Astorian

In an effort to lure visitors out of their hotel rooms and into Pendleton stores, the Pendleton Chamber of Commerce is sponsoring a card that takes 10 percent off sales receipts at select downtown stores.

According to a press release, The Dine and Shop Around card is a part of a month-long trial program meant to increase foot traffic among tourists coming into town for local events.

The maroon-colored cards will be passed out at events and recipients can use them at stores and restaurants with corresponding posters in their store fronts.

"We really wanted it to be simple and user-friendly," said Gail Nelson, executive director of the chamber.

In total, 30 merchants are participating in the program, including 14 on Main Street.

Nelson said the cards were already distributed at the Cattle Barons and the Crazy Horse Quilt Show and plans are to hand them out at local events throughout May.

The card was the brainchild of chamber tourism and marketing committee member Jill Thorne, who had seen a similar card during a trip out of town and thought it would be a good fit for Pendleton.

After the card's June 2 expiration date, the chamber will send out a survey to the participating businesses. If the feedback is positive, Dine and Shop Around could be extended to a year-round program.

Nelson said the Dine and Shop Around program will be the chamber's main effort to increase patronage this summer.

For more information and a complete list of participating businesses, call chamber offices at 541-276-7411 or visit www.pendletoncard.com.

Contact Antonio at asierra@eastoregonian.com or 541-966-0836.

This story originally appeared in East Oregonian.

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