The Astoria Downtown Historic District Association (ADHDA) recently conducted a brief survey to gain a better understanding of the challenges and strengths associated with doing business in Astoria.

This was a follow-up to the consumer survey that was distributed last spring. Of special interest to the downtown association were the motivations for being in business and the potential operational changes a business might be able to make in order to meet the needs of local and out-of-town shoppers. There were 106 responses to the survey; 67 percent of those responding owned a business in downtown Astoria.

The biggest strength associated with doing business in Astoria was overwhelmingly noted as convenience, visibility and foot traffic combined. More than three-fourths of respondents said their business was either the primary or secondary income source for their family. Seventy percent of respondents who owned a retail business and three-fourths percent of respondents who owned a restaurant said they would expand hours if revenue increased. Eighty-eight percent of respondents spend money on marketing. Almost half said their business has grown over the past 12 months, and almost three-fourths expect their business to grow in the next 12 to 36 months.

For information about ADHDA, contact Blaire Buergler at (503) 791-7940 or blaire@astoriadowntown.com.

 

 

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