Craft3 hires new leader from within

Adam Zimmerman

Nonprofit lender Craft3 has chosen Adam Zimmerman as the new president and CEO. He takes over for John Berdes, who died in June of lung cancer.

“Our late CEO John Berdes’ passing in June left big shoes to fill at the helm of Craft3 — and while John can never be replaced, the board is confident that Adam is the right choice to guide Craft3 forward,” said Steve McConnell, chairman of the Craft3 board of directors, in a release. “As we finalize our next five-year plan later this year, the board believes Adam’s leadership capabilities, deep knowledge of community finance and problem-solving approach are exactly what Craft3 needs.”

Zimmerman has worked at Craft3 for 14 years, most recently as the executive vice president guiding organizational growth, consumer lending and brand management. He has been a member of Craft3’s executive management team since 2011.

When Zimmerman started with Craft3 in 2002, the organization managed $8 million with a staff of 10. Craft3 now manages $164 million with 55 staff.

“Craft3 is at an inflection point,” Zimmerman said in the release. “We are on the cusp of $400 million deployed in Oregon and Washington, and have opened offices that better reflect our role as a regional institution. I’m thrilled with these developments — but they aren’t enough. Our late founder John Berdes believed that Craft3 needed to think big to reach underserved communities with the capital they need to be successful. And so I look forward to carrying out John’s vision as we move Craft3 into our next era.”

In 2012, Zimmerman was appointed by then-Gov. John Kitzhaber to serve on the Oregon Growth Board. In 2013, he was recognized by the Portland Business Journal as one of the region’s “40 under 40” business leaders. Zimmerman earned his master’s in community and regional planning from the University of Oregon in 2002. He is an Eastern Oregon native and lives in Portland with his wife and two children.