Kaitlin Kloeckl, co-owner
Anchor Brew Coffee Co.
850 N. Roosevelt Drive
Couple Kaitlin and Phil Kloeckl co-own Anchor Brew, a coffee stand along U.S. Highway 101 (Roosevelt Drive) in Seaside, along with her parents, Rick and Nancy Smith. The shop is open from 7 a.m. to 4 p.m. Monday through Saturday, and 7 a.m. to noon Sundays. The shop can be reached 503-738-9414 and is on Facebook and Instagram with its daily specials.
What do you do?
“We do coffee and espresso, as well as smoothies and blended drinks, and we try to keep everything local. A lot of our different products, like our oatmeal, that’s local. It’s from Redmond. It uses a lot of natural ingredients. We try to stick with things like that, keep it all natural as we can,” Kaitlin Kloeckl said. “All of our syrups are pure cane sugar, no fructose corn syrup added or anything like that. So keeping things healthy and local is basically the main thing we’re trying to strive for. We’ve got our white espresso, and then we’ve got our normal roast, which comes from southern Oregon. And the roaster that we use is Good Bean Coffee. They’ve been rated the Best Roaster of the year (in 2010 and 2011 by http://bestcoffeeinoregon.com). We wanted to make sure we had a strong, quality coffee.”
How did you get into this?
“I’ve been a barista for about four years, different companies, a lot of big companies. My parents actually owned a coffee business, a very successful one, when I was about 2 years old. So they had the knowledge and basis of knowing how to run a coffee stand, and I was working at a different coffee place before we opened this. It was kind of a random decision. We saw it was for sale; it’s right by our house. We opened in June, the first week in June, so we’ve only been open for three months.”
What is the volume or demographic of your business?
“A lot. We’ve been getting a lot of business lately, a lot of locals. We’re building a really good base of locals. Generally in a day, we are doing a couple hundred people, so lots of cars. We have a really good location being right next to the outlet mall, so we get a lot of traffic. It’s a really prime spot. But we kind of have a not-so-great reputation that we have to battle from the previous business, so we’re trying to make sure we have a good name going for us and make sure we’re consistent.”
What are some of the unique challenges of running your business?
“The whole thing I would say is unique, really. It’s really fun because you get to meet all sorts of people all the time. You have a constant flow of people, and they’re all from different areas. And I think that’s the most fun part about it, is you get to get to interact with a bunch of different people and get to learn about other parts of the world.”