An interview with Josh Gizdavich, owner and Ben Colliander, manager of Pacific Wave, 2021 N Hwy 101, Warrenton, (503) 861-0866

Owner Josh Gizdavich began sail boarding, but found there were no stores selling that equipment. Pacific Wave opened as a sail boarding shop in 1990. Gizdavich describes the opening of the shop combined with the great sailing offered around Astoria as a real August connection. Pacific Wave has 5 employees. Hours of operation are 10 a.m. to 6 p.m. Monday through Saturday and 11 a.m. to 5 p.m. Sunday.

What can you say about the atmosphere of your store?

Gizdavich: "It's high energy and cutting edge excitement."

Colliander: "Fun."

What do you offer your customers?

Gizdavich: "Quality products, exceptional service, exceptional product knowledge and local knowledge. We also offer lessons, rentals and repairs."

Colliander: "We offer kayak lessons and kite boarding lessons. Also, we're moving into the clothing market and are trying to give locals what they need and want."

What sort of volume does Pacific Wave do?

Gizdavich: "It started as a sail boarding shop and now includes, but is not limited to, kayaks, canoes and related clothing items."

Colliander: "We sell 50 to 80 kayaks a year."

Do you consider kayaking a family sport?

Gizdavich: "Absolutely. It's a great family sport."

Colliander: "Absolutely. Kayaking is one of the best family sports. I've taught kids as young as 6 years old to kayak."

Who forms the largest part of your customer base?

Gizdavich: "It's about 50 percent local and 50 percent tourists."

Colliander: "It's a pretty broad group."

- Patty Hardin

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