GEARHART — Maybe the fourth time will be the charm.

The fourth incarnation of the Gearhart Hotel, operated by McMenamins, will open Friday.

A grand opening celebration – with a golf tournament, music and tastings of McMenamins’ ales, wines and spirits – is planned for Memorial Day weekend. For details and reservations, see the website, www.mcmenamins.com/events

Located on the top floor of the historic Kelly House, which already is home to McMenamins Sand Trap Pub and Gearhart Golf Links pro shop, the hotel will include 18 rooms.

Unlike some of the McMenamins properties, done “European style” with a shared bathroom down the hall, the rooms in the Gearhart Hotel will have their own bathrooms with showers, said Renee Rank, marketing director.

Room rates will run between $150 and $225 in the summer and $130 to $205 in winter. The hotel is “pet-friendly,” Rank said.

It has always been a goal to add a hotel to the pub, Rank said.

“We didn’t have to expand the footprint,” she added. “The space was being used for offices and storage.”

Officials at McMenamins worked closely with Columbia Sportswear CEO Tim Boyle, who bought Gearhart Golf Links a year ago, Rank said.

The history of Gearhart will be remembered in art panels and borders on rooms’ walls.

Over the past 122 years, there have been three Gearhart hotels. Built in 1890, the original hotel attracted wealthy Portlanders and their families who visited in the summer. They played golf on an informal, four-hole golf course laid out in 1891 by Scottish financier Robert Livingston.

After the hotel burned down in 1913, another was reconstructed immediately, but fire took it, too, about two years later.

A third Gearhart Hotel opened in 1923 and remained until it was torn down in 1972.

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