NNB Radio recently unveiled its newest locally-based station - MY 99.7 FM.
Tom Freel, NNB Radio's operations manager in Astoria, describes the new 24-hour station as "hot adult contemporary" with the focus on 1990s music with a smattering from the 1980s.
"It's the best mix of everything from the '90s decade," Freel said. "It's the kind of music you'll hear in the background in offices and you'll tune to in your car. There's nothing quite like it now being offered in the local market."
With a 3,000-watt transmitter, the station will cover a territory from Long Beach south to Seaside.
Freel said the station is in the final stages of preparations before hitting the airwaves, which he expects to occur within days although he had no firm start-up date.
Although MY 99.7 FM will be music intensive, Freel said the station also will provide local news coverage weekdays between 6 a.m. and 8 a.m. and local weather forecasts hourly 24/7.
The station, which is licensed in Long Beach, Wash., but will broadcast from NNB's local headquarters in Warrenton, will have a staff of four in its programming department.
Freel expects MY 99.7 FM to appeal particularly to female listeners between ages 18 and 49.
Around the end of March, the station will launch its Web site - www.ilovemy997fm.com, Freel said.
Seattle-based New Northwest Broadcasters is the 10th largest community radio station operator in the U.S., according to Freel. It operates more than 30 radio stations (both AM and FM) of various formats in three states - Oregon, Washington and Alaska.
In the Columbia-Pacific region, NNB Radio owns KAST 1370 AM (News/Talk) and KKEE 1230 AM (Sports), KCRX 102.3 FM (Classic Rock) and KVAS 103.9 FM (Country Music).