"Dec. 3 marked the kick off of the SEASIDE DOWNTOWN DEVELOPMENT ASSOCIATION'S 'SHOP LOCAL' CAMPAIGN," LAURIE OXLEY, executive director of the association told the Ear. "With 34 businesses participating, shopping time became a must. Those who wished to get their card entered accumulated $40 worth of sales at the participating businesses. Each card enabled one entry into the Dec. 20 drawing at the Carousel Mall for the contents of a 7-FOOT STOCKING. The merchandise from participating businesses totaled at approximately $1,000."

Pictured above, NANCY KENNELL, winner of the stocking. She is a longtime resident and local shopper. The winning card was entered from Beach Books.

"It was wonderful to see the merchants embrace the opportunity of the campaign," she added. "We look forward to 2011 and its continued success."