Every company that endures for more than a decade faces the question of how to mark its significant anniversaries. Pacific Power hit precisely the right note last Thursday by planting 200 trees in Astoria, to mark the company's 100th birthday and Astoria's impending 200th anniversary of its settlement.

The most heartening detail in Deeda Schroeder's article in Friday's edition was how many adults and children took part in the tree planting.

The Astoria arborist Luke Colvin played a role in selecting the trees: Indian Summer crab apple; cherry, maple, ginkgo and other ornamental tree varieties.

Among utilities, Pacific Power has been a ground breaker.

During the 1970s, Pacific Power offered its customers financial incentives to weatherize their homes. It was a strategy aimed at conservation. The utility did that because it recognized the financial benefits of not having to invest in new electricity-generating plants.

Trees embody longevity. We expect them to be around for a while. They are a fitting gift from a century-old company.


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